Peacock is a place for Comcast to remind customers how great NBC is as a network and drive interest back to linear TV. Comcast would like it if the cord-cutting phenomenon rolled out slowly, in order for the company to keep some of those 80 million customers - even if AT&T and WarnerMedia are banking on the opposite. While that’s down from approximately 100 million houses close to a decade ago, it’s still a sizable amount of people. Research firm LightShed Management estimates that 80 million households still subscribe to some form of cable or satellite offering. It’s a key component, but it’s not the entire picture. Offering a streaming service is key to remaining relevant, but the company doesn’t have the same goal as WarnerMedia or Disney, which see direct-to-consumer, subscription streaming video-on-demand offerings as the future of their companies. Comcast is still a cable provider that profits from people signing up for cable.
Just because Comcast is getting into the streaming game doesn’t mean the company is pivoting away from cable, though. Capitalizing on these key strengths, we are taking a unique approach to streaming that brings value to customers, advertisers and shareholders.”Ĭomcast and Cox cable subscribers will get free access to Peacock Premium with ads, or they can pay just $5 per month for an ad-free version “We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. “This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, chairman of NBCUniversal. This means that for some 20 million households that use Comcast’s paid TV services, Peacock will be a free service designed to give them a streaming option for some of NBCUniversal’s most iconic shows. The streaming service will launch nationally on July 15th.
Comcast’s Xfinity X1 and Flex customers will get access to Peacock Premium on April 15th. Peacock Premium will include non-televised Premier League soccer games beginning in August.Ĭomcast and Cox cable subscribers will get free access to Peacock Premium with ads, or they can pay just $5 per month for an ad-free version. Both of these tiers will include live sports and early access to late-night shows. The two premium tiers come in at $4.99 per month with ads and $9.99 per month with no ads. Peacock Free consists of 7,500 hours of programming, including next-day access to current seasons of first-year NBC shows, Universal movies, and curated content such as SNL, Vault, and Family Movie Night. Launching April for cable subscribers, July for everyone else
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